30 December, 2011

Thoughts on advertising

On the way to church on Sunday, there was one if those rotating billboards. You know, with the slats that turn and show three different signs? Anyway, one was for high-speed internet on your mobile phone. The second was for the grand opening of a Forever 21 store, which is wholly unnecessary and apparently a scene of complete madness (which doesn't surprise me at all). But there's already an Abercrombie & Fitch at Mamila in Jerusalem. Haven't we suffered enough already? But if Hollister shows up, I'm leaving.

And the third was for the new 3-D film "Puss in Boots", which I guess was a fairytale reference Israelis wouldn't get because they translated the title as "Shrek's Cat".  Marketing creative license, I guess.

 

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