Black Friday sales. Which make absolutely no sense. They have a consuming-laden event (despite not being a consumer-driven culture...yet) that falls the day after a national holiday they don't have (Thanksgiving) and which kicks off the shopping season for a religious holiday they don't celebrate (Christmas). I wish I had a camera phone, because the advert was actually written "BLACK FRIDAY SALE" in English in giant letters, which just makes it all the more odd.
I asked a few people about it and they had no idea what it was, aside from a sale. No idea why it was called that, where it came from, nothing; just adopted directly from American culture with no context. Kind of like I had to explain to people that those red felt hats with the white fur and puff-ball on the end are in fact Santa hats, and no where but Israel do people wear them for Sylvester (aka New Year's Eve).
It's just odd to see things here which are so blatantly out of place, yet trying to be shoehorned in with such fervour.
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